On this scorcher of a spring day in Sydney I bring to you ‘Shun the Sun’. The epitome of this social awareness campaign is to alter the stigma among young people in our sun-drenched country regarding the perceived necessity to be a ‘fan of tan’. Despite skin cancer and melanoma rates skyrocketing across all age groups, we still see hundreds of youths flock to the beach exposing themselves to the harsh sun with little protection and even tanning aids such as oils, in the hope of gaining that ‘all important’ tan. This happens despite countless campaigns by the Australian Cancer Council and other government organisations. Their effectiveness is arguably hindered by the societal trend of aspiring to be a ‘bronzed beauty’ all year round. Shun the Sun is all about promoting the beauty of all skin tones and particularly promoting the beauty of those who are naturally pale (albeit often the butt of ‘pasty’ jokes).
Shun the Sun 