“A tan is not a sign of good health or wellbeing, despite many Australians referring to a ‘healthy tan’. Almost half of Australian adults still hold the misguided belief that a tan looks healthy.” – Cancer Council Australia
This sentiment, scary as it sounds, is exactly the issue that I’m trying to address, if not adamantly tackle. I could count on two hands the number of people I know how have been diagnosed with some form of skin cancer – although thankfully know of no fatalities. But I dare say that this is unusual and in Australian society, will become more so. Take my Dad’s fiancé, a personal example that I regularly draw on: one long-term ex-boyfriends from her youth was a strapping young Spanish boy with naturally dark olive skin, yet he was always meticulous about staying out of the sun and, if forced to be exposed to its harsh rays, would always cover up. He died of melanoma in his late 20s. Yet I look at so many of my friends who, at the sign of any sunshine, rush outdoors to the nearest area of unobstructed rays and lie. Often without sunscreen, always without protective clothing, never with a hat; only sheltered by their sunglasses (you’d look uncool without your shades, dah). And all to achieve that desired ‘I’ve just come back from the Bahamas’ look, all year round. Lets be real, no one (who I know anyway) can afford weekly trips to the Caribbean and frankly, I’m finding myself wonder more and more, why would you want to? When you look at Australia’s skin cancer stats it’s really, really, frightening:
Every year, in Australia:
- Skin cancers account for around 80% of all newly diagnosed cancers
- Between 95 and 99% of skin cancers are caused by exposure to the sun
- The incidence of skin cancer is 2-3 times the rates in Canada, the US and the UK.
- Two in three Australians will be diagnosed with skin cancer by the time they are 70
[Cancer Council Australia, 2013]
We have a hot, harsh climate that we cant avoid at least a minimal level of exposure to through the carrying out of our daily lives; why then do we so many of us, particularly the youngsters, feel the need to bake ourselves at every other opportunity we get? It’s a social stigma that I find really interesting, not least because of its roots that date back centuries where initially pale skin was considered more beautiful and a sign of wealth. This trend changed along with the advance of industry technology so that pale skin was deemed a sign of poverty.
My focus, however, is the attitudes of Australian youth because, as I mentioned, it is something that is quite strikingly noticeable in my own life and experiences. Plus, the fact that it is young people who are particularly subscribing to this trend is most definitely reflected in this stat:
“Excluding non-melanoma skin cancer, melanoma is the most common cancer in Australians aged 15-44 years.”
[Cancer Council Australia, 2013]
So here I am, ready to make a stand against ‘fans of tans’, hoping to encourage the embrace of natural skin tones of all shades.
Cancer Council Australia, 2013, accessed September 11, 2013 <http://www.cancer.org.au/about-cancer/types-of-cancer/skin-cancer.html>